I like Chipotle but...
At Chipotle they make promises of "Naturally raised animals" without antibiotics, not preservatives and all that entails.Whereas in McDonalds it is all about more food at the least possible cost and they keep slashing their prices every other day. We know what that means.
How can the same company stand for two diametrically opposite things?
Catering to the rich and the not so rich with different marketing jargons, sadly it is all about the money.